Ben, This is how I knew their logo was a hat - back in the olden days the restraunts made it more obvious.
Arby's has a new commercial that ... can take you by surprise. Anyway, I know that graduating with an emphasis in marketing doesn't make me a master at it by any means but I have a feeling the Arby's commercial is going to have a bigger affect on their "hat" logo in the long run then they are anticipating.
If I was them, I would have played the commercial once during the super bowl given everyone a good laugh and then moved on with another marketing plan.
Anyway, guess we'll see what happens now.