Have you ever really loved a product and then it was discontinued? Well, that happened to me some three or four years ago. Every day I would spend 60 cents on a small bag of Black Pepper Jack Doritos and about twice a month I'd buy myself the big bag for indulging purposes. I did this religiously until one day I went to the store and they were gone.
I didn't let this little bit of information go by unnoticed. I went straight home and wrote a letter to Doritos, well, actually it was FritoLay I guess, and told them they needed to bring it back because it was the only kind of chip I really, really enjoyed. I then asked around and got some of my friends to sign it also. I think I had about 20 names.
A few weeks later I got an email saying they would not be making anymore of the Black Pepper Jack chips. They had to sacrifice some flavors so others could come out, etc. I was very bummed and so I basically stopped eating chips. I have never liked normal potato chips so that was never an option and other Doritos flavors weren't as satisfying. If we had a bag of chips, I'd usually only eat them on my sandwiches (yes, I know I am weird) or hamburgers, but I'd never eat them plain.
Well, yesterday my sister informed me that the Black Pepper Jack chips are back!!! And I wouldn't normally pay full price for a bag of chips but ... I thought this was a celebratory occasion and so I did. It was worth it.
Obviously FritoLay has realized the error of their ways and I was able to taste the first truly delicious chip in a very long time. Mmm .... bliss.